Adidas
Adidas has long been considered an international brand but has made significant strides in the U.S. Their golf apparel division has enhanced its offerings, and now produces clothing, shoes and accessories for many touring professionals. This has seen a great trickle-down effect into the amateur game. Adidas has also signed major endorsement contracts with many U.S. colleges, including the University of Michigan and the University of Notre Dame, to play and promote the company's apparel.
Reebok
Reebok has struggled at different times with Nike and Adidas beginning to differentiate themselves, but the company has made a push by focusing on its professional basketball, football and hockey equipment. Reebok hockey has several innovations that bolster its usage rate in the National Hockey League and minor pro leagues, while Reebok football is on a similar upswing. The NBA appeals to most sneaker consumers, and Reebok has made a push in this area as well, with several shoes endorsed by the top level players.
Adidas compro a Reebok.
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